Cannabis Branding

The Cannabis industry is emerging from the smoke. For a brand in this space to succeed, it must be treated like a “real” brand. That means that whether it’s CBD lotion, pre-roll flower, edibles, or a cannabis concentrate, the brand, packaging, and marketing must communicate what makes it different–beyond the core ingredient. For a cannabis brand to rise to the top, it needs to tell a story, own a personality, be truthful, and consistent.